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Louisiana THC law prompts 'doomsday sales' as businesses brace for impact

Local distributors and retailers say they are scrambling after an injunction filed in court to allow continued sales of the higher potency products was denied.

NEW ORLEANS — A new law limiting THC in hemp-derived products will go into effect in the new year and it’s causing some local companies to confront some tough decisions.

Local distributors and retailers say they are scrambling after an injunction filed in court to allow continued sales of the higher potency products was denied.

“High-strength products sell 100 percent better especially because people can get multiple serving sizes out of one product,” said Collin Avrard, General Manager of Simply Cannabis on Magazine St.

Avrard like many retailers are scrambling to sell the products before the law takes effect.

“Our doomsday sale is until the first,” he said. “We obviously are preparing for the worst from the state just because the regulations are so heavy.”

Companies like Crescent Canna, who produce the THC Seltzer Crescent 9 say they are now faced with choosing to either rework their product lines for Louisiana or remove the state from its distribution entirely.

“Just making consumers aware that some of their favorite products will no longer be available legally is a challenge for them and us,” said CEO Joe Gerrity. “It’s completely impossible to exist as a company when every year you’re fighting for your life with legislators who don’t understand what they are doing and don’t care to hear your opinions.”

The law, which was approved during the regular legislative session, puts several regulations on the THC industry.

THC products will have new potency limits per serving and per package.

The current limit on potency of 8 mg of THC per serving will be reduced to 5 mg of THC per serving, with further restrictions for packaging edibles and beverages.

  • For THC beverages, no more than 5 mg of THC per serving will be allowed. A serving must be at least 12 fl oz. There may be no more than one serving per container. And there may be no more than four containers in a package.
  • For THC edibles, no more than 5 mg of THC per serving will be allowed. A single piece cannot contain more than one serving, and packages may contain no more than a total of 40 mg of THC. For example, an eight-pack of 5 mg gummies will be the highest-potency package available.

Bars and restaurants will no longer be able to obtain hemp permits.

Although Louisiana bars and restaurants that currently have permits to sell consumable hemp are free to continue selling hemp-derived THC beverages, no other bars and restaurants will be allowed to secure such permits.

Gas stations will no longer be able to carry hemp products.

Starting on January 1, 2025, gas stations will no longer be allowed to carry hemp products of any kind. However, you will still be able to buy hemp products at Louisiana truck stops.

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